Inside this gamified practice of swiping left and right, users are ‘nudged’ to process the face of their prospective partner within seconds. Perhaps we’re too consumed by another potential suitor whose conversation too will run dry when we get bored and inevitably lose interest. Perhaps they’re unresponsive, or we’re busy with real-world distractions. When we do eventually find a match, the vibe is stilted.
FaceTuned and filtered-up, we swipe through potential profiles like a seemingly infinite deck of cards in search of love – or at least a hook-up. They say that love is a battlefield, but in the jungle of online dating, it better resembles a wasteland.